Demi Lovato is joining the Fabletics gang and people are excited about it. She has become another source of celebrity buzz for Fabletics because she is making the decision to offer a limited collection that is inspired by her workout regimen.
Kate Hudson is the co-founder and the original celebrity that made a decision to put the Fabletics brand in place. She already had her own brand, and she was making a decision to partner with Adam Goldenberg and Don Ressler to build a bigger clothing company.
Kate has stated that she is more than the face of this brand. She is someone that it is actually vested in what this company is doing as a co-founder. Demi Lovato is someone that has been around for a long time through the Disney Channel and her music business. She has a lot of fans. This can give her quite a strong competitive advantage. Lots of other companies like Under Armour and Nike that are selling fitness clothing.
Now that Demi Lovato is coming to Fabletics it opens the door for her to get a glimpse of what it is like to design her own brand. This is a limited collection that she is bringing forth in her partnership with Kate Hudson, but it could easily be a springboard for her own line of clothing if she likes what she is doing. Right now all of the proceeds that are going to be made from the sale of clothing from the Demi Lovato line will go towards School Cycle. This is a company that is making sure that kids have reliable an safe transportation to school.
The clothing industry has changed a lot over the years, and fitness clothing is definitely on the rise. More people are signing up and staying connected with those gym memberships. Lots of women have become fans of working out through the gym, and they want to look good while they’re doing it. Demi Lovato has developed a sexy fitness brand that is going to help a lot of women that want to get in shape and look their very best when they are out on the treadmill or running in the park.
Demi Lovato has a hot singing career, and she is also on tour with Nick Jonas. This is even more celebrity buzz that spreads about her career, and this connects people to her Fabletics brand. All of the social media Buzz about her concerts, along with any movies that she may have in the future, can get people interested in her fitness clothing. These clothes are only available for a limited time so that adds an extra layer of appeal to buying these clothes as soon as this brand is unveiled.
Lovato’s connection works well for Fabletics because brand awareness is always the thing that any business is striving for. Kate Hudson realizes that this exposure, even though it is only for a limited time, will be great for the Fabletics brand awareness.