When it comes to marketing a company like Fabletics the ability to utilize multiple strategies will definitely work to your advantage. This is what Don Ressler and Adam Goldenberg have realized from the very beginning.
This is a dynamic duo that has made a lot of noise in the clothing industry, and people are really taking interest in Fabletics. These two to have been around for a long time, and they already had a successful marketing strategy in place for the concept of e-commerce business for women. The thing that has made Fabletics such a success is the amount of time that the third co-founder, Kate Hudson has put into the business. Don and Adam already had a successful business model in place, but they needed someone that would be able to work as the face of the brand. Adam Goldenberg and Don wrestler have always realized that in their desire to sell clothing for women that they needed to have someone with celebrity status that could drive this brand quicker.
It’s true that they were already successful on their own with companies like Intelligent Beauty, but their early companies would never see the same type of fanfare that they have received with JustFab and Fabletics. The true reason for this is the celebrity factor. The word has spread so much quicker about Fabletics because they have a third party that is involved and she is a celebrity. Millions of people know about Kate Hudson because she has starred in a plethora of movies.
This works to the advantage of Don Ressler and Adam Goldenberg because it gives them a chance to gain a social media audience. Fans that follow Kate Hudson cannot help but to know about the Fabletics brand. This also gives the company a gateway into television advertising.
Kate Hudson has appeared in a number of commercials, and she has been able to build a much better marketing campaign because of this. There has also been a great amount of interest in the way that she has connected with her core audience. Adam Goldenberg and Don Ressler have definitely been working diligently to bring this company forth, and it appears that cake may be the connection that they needed to gain the global type of exposure that they wanted Fabletics to have. Adam, Don, and Kate are working well together as they take Fabletics around the world.