The Entrepreneurship Journey of Don Ressler

Don Ressler is one of the fashion industry’s most successful businessmen. He is renowned for various companies that he has established with Adam Goldenberg who is his business associate. The two currently own a multi-million dollar business empire. Their most profitable company is known as TechStyle, and it has a clients’ base in the United States and Europe. Don and Adam act as co-CEOs of the fashion business, and they have strived to grow it into an industry leader. Ressler had ventured in different sectors before he started working with Goldenberg. This has enabled him to be highly skilled in the development of products, branding, management, and internet marketing.

 

The two entrepreneurs started working together while at Intermix Media. Adam formerly served as the COO of Intermix Media and was later appointed to act as the president of the company’s performance marketing group. During that time, Don was running a highly profitable fitness company that was known as FitnessHeaven.com. The firm offered tips to clients on how they could stay fit. Intermix Media later acquired the fitness enterprise, and Ressler moved to serve the company. He started working with Adam Goldenberg while at Intermix Media. The two business partners’ first idea was Alena Media. The enterprise generated millions for Intermix Media, which was its mother company. Adam and Don left Intermix Media after the News Corporation acquired it.

 

Ressler and Goldenberg have had a very successful partnership. They are the proprietors of Intelligent Beauty, which is a top branding firm that they founded in 2006. The company has generated more than $100 million, and it has established beauty and health businesses. Examples of the enterprises that it founded are SENSA and DERMSTORE.

 

Intelligent Beauty started as Brand Ideas. Don and Adam invited former employees of Alena Media to assist them in generating the idea of the business. They later founded the company and made a fortune by promoting new brands on YouTube and other online platforms. The profits that they raised enable them to establish JustFab. The company has specialized in dealing with the retail of fashion products through an excellent subscription plan. It has been in business for about five years and has managed to attract clients from across the United States and different European countries. JustFab has received an estimated $250 million from various investment companies. Its name was changed to TechStyle, and it currently owns subsidiaries that include Fabletics and FabKids.

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