SoftBank and Fortress: An Amazing Acquisition and Partnership

Peter Briger, a graduate of Princeton University and a receiver of his Master’s Degree in Business Administration in Wharton School of Business in Pennsylvania, principal and one of the co-chairmen of the board of directors of Fortress, a big investment firm based in the United States. Peter Briger has been responsible and accountable for the sector of credit and real estate management and business at Fortress. He has worked his way up the ladder being a part of the management commitee since 2002 and getting his chair at Fortress back in 2009. Prior to his venture into Fortress, he has built his experience and has stacked on knowledge with his work experience at Goldman, Sachs & Company where he has became a partner back in 1996. Visit to learn more.

Fortress has been recently acquired by SoftBank in its recent business venture – and all was for the purpose of becoming more successful, and striving for worldwide success and defining its name as one of the best financial management firms in the world. Along with its acquisition in SoftBank, Fortress still acts independently though it is under the umbrella of SoftBank and its leader Peter Briger still leads Fortress. SoftBank has agreed to remain hand-off with regards to the management of the assets of Fortress.

SoftBank and Fortress, together, has thrived when they have respected each others spaces in order to dictate and define which avenues they were going to hit. It is in SoftBank’s best interest to make Fortress move at its own strategies and make them pursue their own unique goals and run at its own pace – both SoftBank and Fortress will enjoy and appreciate major returns of investment because of their business arrangement and acquisition – Fortress alone operates wonderfully on its own and has produced definitive digits that pronounce their company as a topnotch finance firm – maybe this is one of the reasons that SoftBank acquired it anyway.

With their amazing partnership – and with the leadership of Peter Briger in Fortress, they are sure to prove themselves more and more in their industry and they defined themselves as one of the power players in finance management. The future is bright for Softbank and Fortress.


Flavio Maluf of Eucatex

Flavio Maluf is the grandson of one of the first major Eucalyptus tree producers in all of South America: Salim Maluf. In 1951 Salim bought the “Sawmill Americano” in Sao Paulo, Brazil, and by 1965 started producing up to 100 tons per day of Eucalyptus wood for export to Europe, South America, and North America. Though sustainability was not initially at the forefront of business endeavors back then, today it is the company’s pride and joy: their piece de resistance… their family jewel. Read more about Flavio Maluf at Blog do Ronco

And a family business it is, indeed. Flavio, his uncle, his father, and his grandfather have worked for Eucatex. Flavio Maluf himself could easily have skated across life without having to pay for a thing, but instead wanted to create a name for himself and eventually become the face of the company by being the CEO and president (since 2005). In 2001, the company became the first wood supplier at Home Depot to sell certified organic products and focus on eco-friendliness / sustainability. They sell a variety of Eucalyptus products including acoustic board, insulation, MDF board, flooring, paints, and varnishes that contain Eucalyptus oil. Eucalyptus oil is prized throughout the world for its medicinal qualities and not just for their sustainability in wood harvesting. Eucalyptus oil is used in medicine for calming nerve pain, lessening diabetes by raising blood pressure, and more.

Eucatex has gone above and beyond being merely an eco-friendly company: They also have given back to their country by providing jobs and working with the government of Brazil to locate their operations in parts of the country which are in the most need of jobs. By doing so, they are in turn provided with tax breaks and incentives which justify the means for doing so. Eucatex continually strives to product quality products and jobs for the world, having now expanded into Mexico, the U.S., and the Netherlands.

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