Flavio Maluf is the grandson of one of the first major Eucalyptus tree producers in all of South America: Salim Maluf. In 1951 Salim bought the “Sawmill Americano” in Sao Paulo, Brazil, and by 1965 started producing up to 100 tons per day of Eucalyptus wood for export to Europe, South America, and North America. Though sustainability was not initially at the forefront of business endeavors back then, today it is the company’s pride and joy: their piece de resistance… their family jewel. Read more about Flavio Maluf at Blog do Ronco
And a family business it is, indeed. Flavio, his uncle, his father, and his grandfather have worked for Eucatex. Flavio Maluf himself could easily have skated across life without having to pay for a thing, but instead wanted to create a name for himself and eventually become the face of the company by being the CEO and president (since 2005). In 2001, the company became the first wood supplier at Home Depot to sell certified organic products and focus on eco-friendliness / sustainability. They sell a variety of Eucalyptus products including acoustic board, insulation, MDF board, flooring, paints, and varnishes that contain Eucalyptus oil. Eucalyptus oil is prized throughout the world for its medicinal qualities and not just for their sustainability in wood harvesting. Eucalyptus oil is used in medicine for calming nerve pain, lessening diabetes by raising blood pressure, and more.
Eucatex has gone above and beyond being merely an eco-friendly company: They also have given back to their country by providing jobs and working with the government of Brazil to locate their operations in parts of the country which are in the most need of jobs. By doing so, they are in turn provided with tax breaks and incentives which justify the means for doing so. Eucatex continually strives to product quality products and jobs for the world, having now expanded into Mexico, the U.S., and the Netherlands.