In this exclusive interview with Fast Company, Evolution of Smooth (or EOS as they are more commonly known) reveals previously unknown information about their business strategy and techniques to the public for the first time.
The founders of EOS (https://evolutionofsmooth.ca/) have kept quiet before now about the methods they used to become one of the best-selling lip balm brands. In fact, as co-founder and managing partner Sanjiv Mehra explains, “Not necessarily building up information about it was something quite deliberate on our part.”
But as the company grows, it also wants to let its consumers get to know it better.
EOS has only been on the market for less than a decade, but in that short amount of time, they have climbed to the top of the industry, outsold only by Burt’s Bees. Currently the company moves one million units per week, reveals Amazon and future growth is predicated.
How did they become so successful in such a short amount of time though?
Their strategy involves multiple approaches. First, they selected a target demographic – in this case, millennial women (https://www.facebook.com/eos/). Secondly, the founders knew they needed to bring something new to the century-old industry to succeed.
Why are these factors important? Well, women happen to be the people who buy and use the most lip balm, but the industry as a whole takes a more unisex approach toward marketing and branding their product. EOS lip balm sought to take advantage of this gap.
Lip balm also markets and brands itself in essentially the same way that it always has. The tubes that brands like Chapstick use are typical of the industry as a whole. This presented an opportunity to shake up an otherwise stale industry for EOS.
And now their design is practically iconic.
To learn more about EOS’ success story, read the full interview here.
George Soros is a man who has been making headlines as a supporter of the Democratic Party. The party may have a significant amount of followers, but George stands out from the crowd like the one man who is responsible for a large chunk of the fundings that have gone towards the Democratic Party. In the most recent presidential election, America saw more and more people getting involved in the political systems and the workings of the political parties on nytimes.com. George too was one person who saw the enormous scope of the Democratic Party in this year’s elections and thus agreed to help them out in the form of numerous donations and funding.
In 2004, George made his debut into the political scene as a supporter of the Democratic Party, helping the party representative in their opposition against later elected President Bush. In that year, George Soros paid an enormous price for his involvement, amounting to a total of $27 million towards the election campaigns and the various organizations and charities the party supports on project-syndicate.org. However, George’s efforts proved to be in vain, and President Bush was once again elected as the President of the United States. Soros then vowed to never again venture into the world of American Politics and tried to refrain from donating to political campaigns
However, all of this changed when the 2016 Presidential elections dawned on Politico. Soros, still a supporter of the Democratic party witnessed that America was in a federal overhaul considering the opposition and their leader, Donald Trump. Soros knew that for America to prosper it was essential for someone who knew the workings of the system well to be in power. Soros was of the opinion that the Republican Party did not, in fact, have the people’s best interests in mind, and therefore efforts must be made to oppose them. In spite of his vow, George Soros re-entered the world of politics. His entry once again was owing to his immense dedication and trust in Democratic Party nominee Hillary Clinton. When Hillary Clinton did not win the presidential elections, all Soros could envision was a repeat of the previous time he had invested in a political party.
George Soros’ interest in politics began much before he decided to enter America. He grew up in Hungry and always witnessed the political distress faced by his countrymen owing to the pro-nazi regime that was governing the place where he lived. Since then, Soros has always tried to make a difference to the politics of the country where he lives. Besides America, George has worked to reform numerous governments in different countries across the world. His main aim is to bring about a change in society for the betterment of people.
Try Nexbank. This is a bank that operates in Dallas, Texas. It is a financial institution that deals with the monetary as well as mortgage services. The bank has several outlets all over the world. Nexbank values its customers than anything else hence one of the best banks for investment.
How long has Nexbank been operational?
As one of the most trusted financial institutions, Nexbank has withstood the test of time. It began operating in 2002, and it continues to thrive to-date. The main aim of this company is Customer satisfaction.
What does Nexbank offer to customers?
The bank being a financial institution deals with a mortgage as well as the financial services. This bank has an advantage in that one can easily secure an account even through online sign ups. This activity is possible due to the efficiency of Nexbank in the ever-changing business environment. These services include loan facilities for both mortgage and cash, savings for the consumers as well as other finance related activities.
Geographical location of Nexbank premises
Nexbank has its chief operation office in Texas. However, it has several other branches that provide the same services that if offers. Nextbank’s also has a web page that assists its users. Anyone can reach the bank through the portal on the page. Therefore Nexbank should be your choice.
How much interest does Nexbank charge on its loans to the customers?
This is the best banking company. It provides its members with investment services at a relatively lower interest rate. The details of the interest charged by the Nexbank is available on the webpage for anyone who may be interested.
How do the employees of this bank relate to the customers?
Nexbank offers the best regarding consumer-employee relations. The client’s care is always available round the clock to attend to any questions from the customers. Similarly, the customer attendants are always available online on the web page of this bank.
If you are thinking of investment, then Nexbank is the best for you.
One of the leading female entrepreneurs around, Ronna Borre has been impacting the business world for many years. The CEO of Instant Alliance, Borre has built quite a successful resume over the years. Borre has built Instant Alliance into a nationally respected company. Her incredible work ethic has allowed her company to consistently increase their revenue year after year.
Ronna Borre’s resume speaks for itself. She earned a BS in Business from University of Arizona. Over the years she has set on a number boards including roles with he Economic Club of Chicago, the Young Presidents Organization and The Chicago Network. She has had the honor of being recognized by several major news networks including CNBC, USA Today, CNN, and CBS. She has also been recognized with several awards including been honored as an Influential Woman in Business and also recognized by the National Association of Women Business Owners.
Borre is very passionate about helping companies reach their goals. She works to pair them with the absolute best talent. She is always working on ways to build a company. She has a firm understanding on what type of employees to hire. Her core principals for hiring include the following: understand your company’s core values, know your best employees, assess your hiring needs and be specific. Rona Borre is a trusted respected resource when it comes to staffing.
Borre’s ultimate goal is to bring aboard strong and passionate leaders with a strong entrepreneurial spirit. She will help to mold them into leaders that to help build assets in the growing market. She has had great success over the years with this philosophy. With her determination she should continue to make an impact for many more years to come.
Wen by Chaz is highly known for its organic ingredients that consist of eleven essential amino acids. Thousands of women depend on the vitamin C and E that gives the hair the necessary ingredients to gives your hair luster and shine front root to tip. Furthermore, they add protection against styling tools and the seasonal elements. You don’t have to worry about an over priced product because Wen by Chaz meets the demands of most budgets. Most of their products are reasonably priced under $40. There are a considerable amount of women all around the world that rely on the Wen by Chaz name.
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She started there in 1999, when the tech boom started. She played a key role in the back dating stock options cases against Silicon Valley tech companies. The SEC went from prosecuting no name companies to bringing in much bigger fish. Morrison oversaw cases in Northern California, Oregon, Montana, Washington, and Idaho. She helped the office to grow and double in size. The office become a regional one under her leadership.
In addition to the backdating cases, she also brought financial fraud cases against HBO & Co, and NextCard, financial reporting cases against Hewlett Packard and Google, and a registration violation against Google. Her tenure brought many big name executives to justice and put her office on the map. She also had her offices inspecting documents and regulating many other businesses and organizations.
Helane Morrison wants to help the public regain confidence in the finance industry. She works hard to ensure she is ethical and holds others to her high level of ethics. She received her law degree from UCLA and has served under two high court justices. She has worked at the private law firm of Howard, Rice, Nemerovski, Canady, Falk & Rabkin, where she became partner.
Everyone has the right to have good style and feel good about themselves. However, many fashion retailers do not grant everyone this right. For one thing, most fashion retailers that offer some special styles tend to go up to a certain size. People that are beyond the certain style limit are left out of the chance to enjoy some of the great styles that the fashion retailer offers everyone else. As a result, the people beyond those styles tend to be stuck with having to go with basic clothes. Don Ressler has seen this, and he wants to make sure that people are not left out of what his company, Fabletics has to offer.
One thing that Don Ressler is noticing is that there is a huge gap in many different areas of fashion. Don has seen this gap in active wear where all of the clothes for women are very basic and boring. Don Ressler has addressed this with this new type of clothing called athleisure. With his company, Fabletics, he has made it fashionable to be fit. Now, he is working on making it fashionable to be larger. Women who are beyond a size range have found it almost impossible to find clothes that they like.
Don Ressler and Kate Hudson have decided to make Fabletics an all inclusive brand. This makes it better for the people who are above a certain size because they could enjoy clothing that is tailored for their bodies. This helps them feel good about themselves and the clothes they have. People of all sizes get to enjoy the different designs, colors, and patterns that go into the types of clothes that they want.
Don Ressler knows the effect that fashion could have on an individual. When someone is dressed a certain way, it will have an effect on her subconscious. If one feels happy with the clothes that she is wearing, then she will feel even better about herself. She does not have to be left feeling as insecure as before. She will have the confidence that will radiate out towards others who will be more curious about her.