Don Ressler is the business person behind Intelligent Beauty along with its subsidiaries. He has established several successful start-ups. FitnessHeaven.com was his first start-up. The firm was acquired by Intermix Media. Following the acquisition in 2001, Don Ressler teamed up with Adam Goldenberg to establish Alena Media. Adam served as the COO of Intermix Media and was 19 years old at the time. Alena Media, an ecommerce advertising division was Intermix’s profit generating center. It raked hundreds of millions in revenue.
Don Ressler knew they had the essential skills to achieve in the online performance advertising. They opted to form a brand building business. They gathered professionals that previously worked with Alena Media. Following a series of brainstorming, Intelligent Beauty, a brand building business that deals directly to the consumer was established. The first creation by Ressler’s firm was DERMSTORE, an online market for skincare. The company inaugurated SENSA two years later. It was a weight loss system. The two ventures have been highly profitable.
In 2010, Don Ressler’s Intelligent Beauty launched JustFab, an ecommerce fashion retailer. The firm works through subscription. By 2011 December, the company had 4 million members. It crossed the 6 million mark five months later. That feat coincided with a second round of funding. The firm successfully secured $76 million from Crossover Ventures, Rho Ventures, Matrix Partners, and Intelligent Beauty.
Following the first two years success, JustFab began to seek new opportunities to reach out to new markets. First, it acquired FabKids, a subscription service particularly for children’s fashion. JustFab purchased the company after recognizing that parents formed a bigger part of the members. Subsequently, JustFab purchased The Fab Shoes, an ecommerce site that operates in Europe. The new acquisition brought in over 500,000 new members. In 2013, JustFab started Fabletics by teaming up with Kate Hudson. It’s a site for athletic wear. Following the inclusion of Fabletics to the JustFab umbrella was ShoeDazzle, a shoe subscription service. In addition to the 2013 accomplishments, JustFab opened its flagship store the same year. Source: http://www.matrixpartners.com/entrepreneur-stories/adam_goldenberg/
Don Ressler has raised over $ 100 million in capital for online firms. He has also generated more than $1 billion in sales for internet companies. For this reason, he has been dubbed an enterprise and brand building guru. Recently, his firm collaborated with People Style Watch to start an exclusive capsule collection.