ClassDojo: Creating Community

Apps are often invented to make people’s lives easier and more efficient. In an educational setting, the app ClassDojo can help teachers and parents work together on a digital platform to help their students succeed. In essence, ClassDojo is a communication platform designed to create a sense of connection and empowerment between students and their teachers and parents.

Recently, ClassDojo has raised $21 million. The money is used to help fund the app in order to continue to monitor student activities and behavior development between teachers and parents. The app lets teachers and parents communicate continuously throughout year and not just during interim parent conferences.

Co-founders Sam Chaudhary and Liam Don will also be using the money to grow their team of employees. They will also be adding additional features to benefit students and their parents not just at school but at home too.

The co-founders believe that the purpose of ClassDojo is to continue the interaction that the teacher starts in the classroom to the homelife with the parents. Specifically, teachers can use ClassDojo to post assignments as well as track their students’ progress. Teachers can post pictures or videos of their students’ graded work, so that the parents are fully involved in the educational process.

ClassDojo was created in 2011 because the co-founders noticed a lack of educational apps that facilitated the interaction between teachers and parents. Although ClassDojo does continue to face competition, 2 in 3 schools elect to use ClassDojo. Class Dojo also helps to create a sense of community that is absolutely essential for students, teachers, and parents.

As ClassDojo grows in popularity and additional features are implemented, the co-founders are hoping to generate revenue from the app. Some ways that ClassDojo can generate income is by creating content that parents can purchase to use at home. In addition, the app could eventually let parents buy school lunches and other fees, making the payment process a lot simpler.