For many years it has been a long-held tradition for the yearly parent-teacher meeting to be the only time parents and teachers really communicating. That is changing with the advent of ClassDojo. ClassDojo began in June 2011 as a means to bridge the gap between teacher, student, and parent. It has a phone app for teachers that is revolutionizing classroom and parent/teacher communication. A feature that parents especially like is a feature that allows the teacher to take and post pictures of daily classroom activities for parents to see.
Since its founding, ClassDojo has become so popular among teachers that it is estimated that over two-thirds of all the schools in the U.S. have at least one teacher who uses the service. At many of the schools who use it there are a lot more teachers than just one using the app frequently. It is a super easy tool for individual teachers to elect to use since there is no need for payment permission or usage from school administrators. Teachers can download the app just as easily as any other app. But teachers aren’t the only ones who love it.
Students love it largely because of its online point system which allows teachers to post rewards for each student for good behavior during the day. In addition, there is a relatively new feature called Student Stories which allows students to take and post teacher-approved classroom pictures. Parents love it because it allows them to maintain constant communication with the teacher. They also like being able to see and comment on what their child is doing all day. Class Dojo continues to be led by co-founders Sam Chaudhary and Liam Don, who serve as CEO and CTO, respectively.
Now that its app is popular, ClassDojo is now focusing on making it profitable. It is looking to do this by marketing educational content to sell to its considerable teacher clientele. Teachers across the country pay hundreds of thousands every year for videos and related classroom tools. ClassDojo hopes to tap into that market. It has already begun the process with an encouraging measure of success. It is working in conjunction with Harvard University to produce educational videos. They hope to get so proficient at the process that they will eventually be churning out new videos every week. They also hope that this will also be a thing that will catch on among parents and that they will start purchasing their educational videos.
Find out more about ClassDojo: