Consumers frequently consider your business’s online reputation before deciding to purchase your products or services. According to an article in Small Business Trends, nearly three-quarters of consumers say that your Reputation Defender is the most important factor in their purchasing decision, especially when they are considering big-ticket items.
Take Charge Of Your Social Media Accounts
Engaging consumers through social media is the best method of controlling your online reputation. If you don’t already do so, start encouraging customers who have a question or concern to reach out to you on social media. When other people see that you’re responsive to your current customers, they will trust your business. This sounds counterproductive, letting potential customers see other individual’s complaints, however, you have complete control over your social media accounts, unlike review websites such as Yelp.
Create Content That Highlights Your Business’ Strengths
Compose well written content, such as articles and press releases, that show your organization in a positive light. Having favorable content already indexed by Google is a proactive method of protecting your online reputation from negative reviews and critical news reports.
Naturally, it is much easier to gain control over a good or neutral reputation that it is to recover from negative press. If you’re a business owner who is pressed for time and you find proactively managing your online reputation too time-consuming, consider hiring a reputation management firm to help you take control of your company’s online standing.