How To Gain Control Over Your Online Reputation

Consumers frequently consider your business’s online reputation before deciding to purchase your products or services. According to an article in Small Business Trends, nearly three-quarters of consumers say that your  Reputation Defender is the most important factor in their purchasing decision, especially when they are considering big-ticket items.
Take Charge Of Your Social Media Accounts

Engaging consumers through social media is the best method of controlling your online reputation. If you don’t already do so, start encouraging customers who have a question or concern to reach out to you on social media. When other people see that you’re responsive to your current customers, they will trust your business. This sounds counterproductive, letting potential customers see other individual’s complaints, however, you have complete control over your social media accounts, unlike review websites such as Yelp.
Create Content That Highlights Your Business’ Strengths

Compose well written content, such as articles and press releases, that show your organization in a positive light. Having favorable content already indexed by Google is a proactive method of protecting your online reputation from negative reviews and critical news reports.

Naturally, it is much easier to gain control over a good or neutral reputation that it is to recover from negative press. If you’re a business owner who is pressed for time and you find proactively managing your online reputation too time-consuming, consider hiring a reputation management firm to help you take control of your company’s online standing.

 

ClassDojo: Creating Community

Apps are often invented to make people’s lives easier and more efficient. In an educational setting, the app ClassDojo can help teachers and parents work together on a digital platform to help their students succeed. In essence, ClassDojo is a communication platform designed to create a sense of connection and empowerment between students and their teachers and parents.

Recently, ClassDojo has raised $21 million. The money is used to help fund the app in order to continue to monitor student activities and behavior development between teachers and parents. The app lets teachers and parents communicate continuously throughout year and not just during interim parent conferences.

Co-founders Sam Chaudhary and Liam Don will also be using the money to grow their team of employees. They will also be adding additional features to benefit students and their parents not just at school but at home too.

The co-founders believe that the purpose of ClassDojo is to continue the interaction that the teacher starts in the classroom to the homelife with the parents. Specifically, teachers can use ClassDojo to post assignments as well as track their students’ progress. Teachers can post pictures or videos of their students’ graded work, so that the parents are fully involved in the educational process.

ClassDojo was created in 2011 because the co-founders noticed a lack of educational apps that facilitated the interaction between teachers and parents. Although ClassDojo does continue to face competition, 2 in 3 schools elect to use ClassDojo. Class Dojo also helps to create a sense of community that is absolutely essential for students, teachers, and parents.

As ClassDojo grows in popularity and additional features are implemented, the co-founders are hoping to generate revenue from the app. Some ways that ClassDojo can generate income is by creating content that parents can purchase to use at home. In addition, the app could eventually let parents buy school lunches and other fees, making the payment process a lot simpler.

Don Ressler And His Successful Online ventures

Don Ressler is the business person behind Intelligent Beauty along with its subsidiaries. He has established several successful start-ups. FitnessHeaven.com was his first start-up. The firm was acquired by Intermix Media. Following the acquisition in 2001, Don Ressler teamed up with Adam Goldenberg to establish Alena Media. Adam served as the COO of Intermix Media and was 19 years old at the time. Alena Media, an ecommerce advertising division was Intermix’s profit generating center. It raked hundreds of millions in revenue.

Don Ressler knew they had the essential skills to achieve in the online performance advertising. They opted to form a brand building business. They gathered professionals that previously worked with Alena Media. Following a series of brainstorming, Intelligent Beauty, a brand building business that deals directly to the consumer was established. The first creation by Ressler’s firm was DERMSTORE, an online market for skincare. The company inaugurated SENSA two years later. It was a weight loss system. The two ventures have been highly profitable.

In 2010, Don Ressler’s Intelligent Beauty launched JustFab, an ecommerce fashion retailer. The firm works through subscription. By 2011 December, the company had 4 million members. It crossed the 6 million mark five months later. That feat coincided with a second round of funding. The firm successfully secured $76 million from Crossover Ventures, Rho Ventures, Matrix Partners, and Intelligent Beauty.

Following the first two years success, JustFab began to seek new opportunities to reach out to new markets. First, it acquired FabKids, a subscription service particularly for children’s fashion. JustFab purchased the company after recognizing that parents formed a bigger part of the members. Subsequently, JustFab purchased The Fab Shoes, an ecommerce site that operates in Europe. The new acquisition brought in over 500,000 new members. In 2013, JustFab started Fabletics by teaming up with Kate Hudson. It’s a site for athletic wear. Following the inclusion of Fabletics to the JustFab umbrella was ShoeDazzle, a shoe subscription service. In addition to the 2013 accomplishments, JustFab opened its flagship store the same year. Source: http://www.matrixpartners.com/entrepreneur-stories/adam_goldenberg/

Don Ressler has raised over $ 100 million in capital for online firms. He has also generated more than $1 billion in sales for internet companies. For this reason, he has been dubbed an enterprise and brand building guru. Recently, his firm collaborated with People Style Watch to start an exclusive capsule collection.

Seattle Genetics CEO, Clay Siegall

Other than the devastation of ailing from cancer, cancer patients and their families are subjected to the unfriendly technique of treatment of cancer that is chemotherapy. Chemotherapy takes a toll on the human body. It is a technique that is brutal to the human body. Patients normally get seriously ill from the effects of chemotherapy. The treatment of cancer has evolved over the years and there are certain companies and individuals who have been at the forefront in the effort to ensure that the best method of cancer treatment is achieved.

The milestones that have been made so far are attributable to the selfless efforts of various individuals and companies. One such company is Seattle Genetics. Seattle Genetics is a leading biotechnology company located in Washington. The company was incorporated in 1998. The core mandate of the company is to provide quality care for cancer patients. This has been achieved through the efforts of the eight hundred employees of the company and through collaborations with other stakeholders. Seattle Genetics made a groundbreaking innovation in the area of cancer research with the release of Antibody-Drugs Conjugates. This cancer treatment technology seeks to specifically target the cancer cells only and not the good cells. It is an alternative to chemotherapy treatment because chemotherapy has been shown to have adverse effects even on the good cells. This takes a toll on the patient and it may result in further complications for the patient.

Seattle Genetics is also working with other line of products that are similar to ADCs. The release of the other products will further enhance the milestones that have been made in cancer research. Seattle Genetics is able to fund its activities due to the wide pool of resources that it has developed over the years.

Clay Siegall is the Co-founder of Seattle Genetics. He is also the Chief Executive Officer and the Chairman of the Board. He is a well-respected scientist and he holds various honorary positions. He is a great scientist and he has a great business acumen which has enabled him to lead Seattle Genetics to great scientific and business success.

Sources:

http://www.ultragenyx.com/about/board/siegall/

http://www.mirnatherapeutics.com/pdfs/releases/2013%200130%20Mirna%20Siegall%20BOD.pdf

Lovaganza Celebration

There are a lot of people who are concerned with the way the world currently is towards people who are different. Even in developed countries, such as the United States, there is a lot of violence against people for seemingly no reason. Over time, this is something that can really wear on a person. Lovaganza is an event that celebrates people from all over the world. Lovaganza is something that happens every year, and it is a great reminder that there are good people in the world who want to help others. Instead of getting depressed watching the news, a person could go to this event to celebrate people from other countries and cultures. There is a lot to be learned from people who are different from us.

Racial Violence

One of the most surprising things in the last few years is the increase in racial violence in the United States. After electing President Obama, things have gotten worse in the United States around race. A lot of police shootings have not helped in this regard. People are starting to not trust other people who are not like them. This is something that must stop. Lovaganza is an event that shows people that they are able to take the high road when it comes to disagreeing with other people. Instead of arguing, this event is used to celebrate people from all over the world. Over time, this is a great way to interact with others.

Love is the Way

There are a lot of things that we can learn from other people. One of the biggest themes of Lovanganza is the fact that all people should be celebrated on kfmbfm.com. Over time, we can all learn things from one another. Instead of looking at other cultures as something to fear, this worldwide event brings people together to celebrate one another. There are a lot of people who look forward to this event every year. Anyone who wants to interact with people from other countries should be able to do so at Lovaganza’s event. If you are someone who believes that love is more powerful than evil, this is the type of event for you. People all around the world are starting to see that love is an important part of survival. Instead of responding with violence, we can all respond with love for one another over the long term.

Learn more about Lovaganza: http://www.kctv5.com/story/32601314/lovaganza-officially-announces-dates-for-its-highly-anticipated-global-celebration

Lovaganza from J-Scott on Vimeo.

3 Simple Tips for Successful Online Reputation Management

Online Reputation Management (ORM) can be a complicated subject to wrap one’s head around, but failing to properly manage your reputation online can be devastating for a business due to the speed with which negativity can overtake a company’s entire online presence. Luckily, there are a few simple ways to proactively protect your business through ORM, gone into in greater detail in this article from Business 2 Community:

1: Stake your company’s online presence, but don’t ignore them once the work is done.

It is incredibly important to make sure that you have control over the official social media locations of your company. Your Yelp page, Facebook, Google Business and many other sites need to be secured even before you open up for business. If they aren’t, an irate customer or internet troll could claim your page and use it to ruin your reputation. However, just making sure you control your page–or even making sure that it is active–isn’t enough. Unlike the peak of a mountain, a social media page is ideally trafficked heavily, and comments and reviews are going to pour in. Engage positively with the customers who are trying to engage with you and your reputation will flourish.

2: Always make sure that you and your employees conduct themselves professionally.

Whether you are responding to positive or negative reviews, comments or press you need to make sure that your behavior and tone are professional and polite. If they aren’t, you run the risk of turning a positive experience sour or amplifying a negative experience. When you react positively to negativity, however, it is a great chance to retain customers, attract new customers and to improve the things that caused the negative press in the first place.

3: Ask, don’t pay, for reviews.

Its just a fact of human nature that a negative experience is more likely to spur someone to action than a positive one. To help combat this, it is important to gently remind customers and clients to leave positive feedback online after their experiences. However, paying for reviews is extremely risky, because it often leads to insincere-sounding positive reviews with passionate negative reviews drowning them out, and it can lead to an even bigger scandal if someone finds out what you’re doing.

Hopefully these tricks will help you to improve your company’s reputation and your ORM techniques!

Beat the Summer Heat with a Lake Tahoe Resort Vacation

The summer heat wave has been brutal across most of the United States this year. Several states are seeing temperatures with heat indexes in excess of 100 degrees for consecutive days. While you escape to the A/C to get through the day, think about the perfect get-a-way, the ski resorts of Lake Tahoe.

A quick google image search of Lake Tahoe’s beautiful water and snow covered mountains will have everyone battling the summer heat looking to book a ticket. Lake Tahoe sits beneath the Sierra Nevada Mountain range, which offers countless vacation options. With over 400 inches of snow on average each year, the perfect family or friends vacation awaits.

The ski culture has been a part of the area since the 1960s when it hosted the Winter Olympics. Now featuring over 100 lifts the Squaw Valley is a must explore destination for all ski and snowboard enthusiastic alike. If you’re looking for a Lake Tahoe resort, Squaw Valley & Alpine Meadows, at over 8,200 feet above sea-level, it is home to breathtaking views, mountain hikes, and countless family activities at the resort itself. If you are looking to bring a group to the resort as part of a family reunion or company retreat, there are great group sale discounts starting as low as $31 per person, and $15 for children.

The park features 270 different runs ranging from beginner level (25% of the runs) to advanced terrain runs (32%), as well as 6 terrain parks to learn and practice new skills. There are 23 different lifts, and trams, to make sure you are back up to the top of the mountain and skiing or snowboarding again in no time. Squaw Valley is only 47 miles from the airport, so you won’t have to travel long, but also will be far enough away from any congestion to ensure a wonderful vacation.

If you are looking to get away sooner, the Squaw Valley Alpine Meadows resort is built for year round fun. During the summer months there are aerial tram rides, pools, biking trails, rock climbing, spas, golf courses, yoga classes, and so forth.

Check out the Squaw Valley blog for descriptions of recent activities, park updates, and interesting reads from guests to staff (http://squawalpine.com/explore/more/ski-blog). Packages start as low as $149 a night for hotel stay and activities, as well as expanded deals for romantic trips, and wine, dine, and shop planned vacations.

SQUAW VALLEY:


 
 

ALPINE MEADOWS:

Telly Award to U.S. Money Reserve Reinforces Claims by George Soros

In an award distribution event, which is mainly dedicated to the Media, it is interesting to find that U.S. Money Reserve has been hailed as a Bronze winner, in one of the categories. The prestigious Telly Awards honors the best work in the media industry, but it may seem strange to dedicate U.S. Money Reserve, distributor of government issued precious metals, nominated as a winner.

Why U.S. Money Reserve is Nominated?

Irrespective of the anomaly, it is understandable that U.S. Money Reserve is nominated as an institution that has educated the public regarding investment in precious metals by using media channels, effectively. As such, the award was given in a special category named after the current chairman of U.S. Money Reserve, Philip N. Diehl. Titled, “Philip Diehl IRA”, the IRA has been dubbed as a Gold Standard among its investment peers due to the highly successful media publicity it gained. Learn more about US Money Reserve:http://www.prnewswire.com/news-releases/us-money-reserve-featured-on-epns-enterprise-radio-300213820.html

Perhaps, the instrumental figure behind the successful marketing and advertising of U.S. Money Reserve is none other than its chairman, Philip Diehl. The chairman has been featured by almost every prominent U.S. media channel dedicating his time and energy in educating the public on the benefits of investing in savings accounts, particularly in precious metals.

A veteran with 30 years of experience in managing gold, silver and exclusive coins, he recently featured extensively in the TV show, Mornings with Maria. During such appearances, he has provided useful tips for potential investors who wish to invest in gold and other currencies. According to Philip, the main objective of using media coverage to gain publicity is to educate people that Gold and other IRA saving accounts related to precious metals are one of the safest investment instruments in a world full of unexpected economic events.

Regarding the nomination of U.S. Money Reserve at Telly Awards, it must be noted that these awards are considered to be the most prestigious offerings in the media industry. As an international event, Telly Awards receives thousands of entries from all over the world. For instance, this year, there were 12,000 entries from almost every prestigious media organization in the world.

Relationship with George Soros

Still, what is even more interesting are the claims made by Philip Diehl, who agrees with the world-famous precious-metal investor, George Soros, that it is the best time to invest in Gold because the World is likely to experience a recession. In a recent interview with media channels including Fox and Entrepreneur Podcast Network, Philip reiterated his claim that precious metals are the best investment in the coming future to safeguard personal financial interest.

Investors are taking notice because his claims coincide with the recent high-profile investments of George Soros in companies related to precious metal mining. Considering that George Soros has already benefited by predicting recessions, the existing award of U.S. Money Reserve is a potential predicament.

Read more: U.S. Money Reserve Wins At 2016 Telly Awards

Global Tel Link Highlighted By Securus Technologies On Their Wrongdoings and Integrity Breaches

This is the very first report in a series that are yet to be released by Securus Company about the wrongdoings of Global Tel link as well as its integrity breaches. Securus Technologies is the leading provider of criminal and civil justice solutions that are intended for the safety of the public. They are also destined for correction, monitoring as well as investigations. The company also announced that they would release many findings and reports that are facts in highlighting the integrity breaches as well as wrongdoings of the enterprise.

This is the press release that is representing the numerous publications that are on the way coming in publishing and highlighting the GTL mistakes and wrongdoings. Mr. Richard A. Smith loves the industry because it is the leader in serving as law enforcement, inmates, correction as well as friends and family and the entire society as a whole. He also goes further by saying that he is offended by the company because when a corporation goes thrown below the line of integrity, there’s a high risk that it stops which is not the case with Global Tel Link. He also says that it is never all about making massive amounts of money. It is all about making their highly esteemed clients happy about their world class services and taking their needs and special interests of heart. This is the only correct and better way of doing things.

To that end, Securus Technologies are on a mission to review multiple issues of potential ad systematic wrongdoings by the company in question in numerous press releases that will run through six months to come. This is aimed at making the company start acting with better and higher integrity.

Susan McGalla Shares Secrets of Success

The current Director of Strategic Planning and Growth for The Pittsburgh Steelers didn’t just get the position overnight. And the prestigious role wasn’t served to her on a silver platter either. Rather, Susan McGalla has established a track record for herself in the world of business, and she continues to jump hurdles and climb to new heights.

Susan McGalla was educated at Mount Union College in Ohio before starting her first major job. Beginning her career at Joseph Horne Company, Susan worked there from 1986 to 1994 learning about retail before joining American Eagle Outfitters. After years of working hard and making herself stand out it the world of retail and marketing, she was promoted to serving as the president and CMO for the company’s flagship American Eagle brand. Not long afterwards Susan McGalla was again recognized for her fortitude in business and became the Presidency and Chief Merchandising Officer for the entire company. Aside from having a very successful career at American Eagle, she has worked for the clothing company Wet Seal. Additionally, she has a wealth of experience in private consulting and has been sought out for her expertise in financial investments.

Read more: Susan McGalla As A High Performing Business Woman In The Corporate World

Susan McGalla has become a pillar of success for many women working in business. She wants to empower women and help them rise up in the ranks of their careers as well. Delivering lectures at various functions, Susan McGalla shares her secrets of success and emphasizes the important of putting one’s traits to use.  These traits include the following: having passion, ability to network, exuding confidence, ability to be versatile. Even though all of these qualities have played a role at some point, she stresses that willingness to work hard is of upmost importance.

Those who want to read more about Susan McGalla’s career path and discover her tips for success. As the new Steelers Director of Strategic Planning she continues to use her strengths to enhance the organization. Many in Pittsburgh are excited about what she brings to the table are glad she has joined their team.
 See: http://www.bloomberg.com/research/stocks/people/person.asp?personId=10051123&privcapId=332273